We’re diving into one of my absolute favourite topics— real fabulous email marketing. If you've ever run ads to build your list, created a lead magnet, or hosted a webinar, only to let those email addresses sit there gathering dust… well, my friend, you’re basically burning your hard-earned cash. But don’t worry, I’ve got you! This episode is all about making email marketing a consistent, valuable, and effortless part of your business. We’re talking about why so many people struggle to hit send, the real reasons behind email marketing procrastination (yes, we’re calling them out!), and how to create a simple process that ensures you actually email your list. Plus, I’ll share why unsubscribes are not the enemy, how to come up with content ideas before you sit down to write, and the magic of storytelling to keep your audience engaged. If email marketing has felt overwhelming, boring, or just plain hard , this episode will change the way you think about it—forever. [02:10] - The painful truth about running ads but never emailing your list (aka the fastest way to waste money) [05:45] - The cycle of not sending emails—why you keep putting it off and how to break the habit [12:30] - Why unsubscribes should not stop you from emailing your list (seriously, let them go!) [18:55] - The biggest mistake people make with email marketing (and how to avoid it) [23:15] - How to build a simple, repeatable email marketing process (spoiler alert: it starts with picking a weekly email day!) [30:40] - The power of storytelling in emails—why sharing real, specific experiences keeps your readers hooked [38:20] - The key to making email writing so easy that you actually look forward to it Connect with me & share your email opt-in: mirandaivey.com or @mirandaiveymedia Check out the storytelling podcast The Moth Your new email marketing process starts today! If this episode gave you the push you needed, share it with a friend who needs some email marketing motivation. And if you loved it, leave a review on Apple or Spotify to help more small businesses become real fabulous at marketing. Until next time—stay fabulous! 🎉…

In this episode, I'm diving headfirst into why I'm doubling down on email marketing in 2025. With major shifts happening on social media platforms, and some concerning alliances forming in the tech world, it's time to reconsider how we connect and communicate with our audiences. I explore why email marketing isn't just a safe bet, but a golden opportunity often overlooked by many businesses. You'll hear me share personal insights and strategies on how to make email marketing your most powerful and authentic marketing tool, even if you think your email list is small or stale. Join me as I chat about the value of meaningful connection over flashy trends, why regular emailing leads directly to more sales, and how treating your email subscribers like valued pen pals can transform your business. Plus, I'll share some surprising, heartfelt stories about how emails can even strengthen friendships. It's time to rethink email and make 2025 your most connected year yet. Timeline Summary [00:00] - Reflecting on a relaxed start to 2025 and my thoughts on unexpected political and social media changes. [03:00] - Observing how political alliances may influence social media, prompting people to leave platforms like Facebook and Instagram. [05:00] - Why I'm shifting my focus to email marketing and why you should too. [07:00] - Busting common myths about emailing your list: more emails can mean more sales. [10:00] - Reimagining emails as personal letters instead of junk mail: how this changes your approach. [15:00] - How a recent playful email about Wordle led to deeper connections and surprising feedback. [19:00] - Encouraging you to lean into your uniqueness, even in your emails, to truly stand out in a digital world. Links & Resources Join my upcoming workshop: mirandaivey.com/workshops You'd be extra fabulous if you shared this with someone who needs it! If you've enjoyed this episode, don't forget to rate, follow, share, and review the podcast—it truly means the world to me! Let's stay connected, fabulous, and always keep our marketing real. See you next time!…

In this episode I’m diving into the power of online lead generation, especially for those of you who are curious about running Facebook and Instagram ads with a replay of my recent webinar! If you’ve ever felt overwhelmed by the idea of creating effective lead magnets or even wondered if paid advertising could work for your business, this episode is packed with actionable steps to help you turn cold leads into loyal clients. I’ll guide you through why lead magnets are essential, what makes them work, and how to create an engaging thank-you page that builds instant rapport with new subscribers. You’ll also learn about my “One Amazing Ad” strategy, designed to simplify the ad creation process and amplify your business growth. Episode Highlights: [10:23] - Common mistakes with lead generation strategies [16:18] - Why your lead magnet must solve a specific problem [24:44] - How to create a compelling thank-you page and why it matters [37:36] - Calling out your ideal client in ads to make an immediate connection [49:25] - Common budget questions for ads and setting realistic expectations Links & Resources: Access my free TopicTool GPT for Lead magnet ideas Learn more about my One Amazing Ad course for lead generation and ad creation - special offer on now!…

In this episode of Real Fabulous Marketing , we’re diving into one of the most powerful tools for online businesses—Meta Pixel! Have you ever wondered how websites seem to know exactly what you’re interested in and follow you around the internet with targeted ads? Well, the secret is the Meta aka Facebook Tracking Pixel. In this episode, I'll explain how this little piece of code works, how it syncs seamlessly with ecommerce, and the important actions you can track, like visitors, leads, and purchases. We’ll also explore why it’s crucial to ensure your Meta Pixel is installed correctly and how you can verify this using the free Meta Pixel Helper. Listen in to discover how Meta Pixel can help you fine-tune your marketing strategies down to the cent and optimise your ecommerce business. Summary: What is Meta Pixel and how it has so many names The key types of actions you can track with Meta Pixel: visitors, leads, and more. How Meta Pixel syncs perfectly with ecommerce platforms & course shopping carts The level of detail you can track, including purchases down to the cent, excluding Why it’s important to make sure you have Meta Pixel installed correctly How to use the free Meta Pixel Helper to confirm your installation Links & Resources: Meta Pixel Helper – A free tool to check if your Meta Pixel is set up correctly How to install your Meta Pixel - step by step blog Lead Form Magic - No Pixel installation required! One Amazing Ad Waitlist…

In this episode of Real Fabulous Marketing , I’m shifting gears a little to focus on my e-commerce business owners. List building is something I always talk about, but today I’m sharing a powerful strategy that can transform how you approach your email marketing efforts, specifically for e-commerce. I dive into using lead form ads to build your email list without even asking potential customers to leave Facebook or Instagram. This episode is packed with tips on preparing for major sales events like Black Friday, launching new collections, and crafting irresistible offers to grow your subscribers and boost your revenue. Curious about how this works and how you can set it up in under an hour? You’re in the right place! Whether you're prepping for Black Friday or looking for ways to stay ahead in your marketing game, this episode is full of strategies that will help you make the most out of your email list. Episode Highlights: Growing your e-commerce email list ahead of major sales events The power of lead form ads for email marketing How to set up lead form campaigns without asking users to leave social media Creating irresistible offers to increase conversions Real-world examples of how businesses are using these strategies successfully Preparing for Black Friday and other key sales periods Links & Resources: Lead Form Magic Course - Get it for just $19! Follow Miranda on Instagram: @MirandaIveyMedia If you enjoyed this episode, don’t forget to rate, follow, and share it with your fellow e-commerce entrepreneurs! Stay fabulous!…

In this episode of Real Fabulous Marketing , I'm joined by the inspiring Jodie Minto, a seasoned Ecommerce Expert & Ads Coach who started her own clothing label, Iland.co., while living in Dubai and working full-time. Jodie successfully scaled Iland.co from humble market stall beginnings to a seven-figure business, ultimately selling it and turning her focus to helping other online store owners achieve their dreams. We dive into the highs and lows of running a product-based business, the challenges of marketing, and why she believes in focusing on high-ticket items. Whether you’re just starting out or looking to scale, Jodie’s insights into e-commerce, social media strategies, and Facebook ads are invaluable. Tune in to hear Jodie share her journey, tips on balancing creativity with business acumen, and actionable advice for making your online store stand out in a crowded market. Plus, learn why Jodie swears by Advantage+ Shopping Campaigns and how lo-fi, authentic content can outperform glossy photo shoots. Timeline Summary: [00:00] - Introduction to Jodie Minto and her entrepreneurial journey from corporate life in Dubai to creating a successful fashion brand. [01:10] - The challenges of translating a passion for products into profitable sales. [02:50] - Comparing the difficulties of selling physical products versus online courses. [09:00] - The importance of market stalls for testing products and gathering customer feedback. [19:30] - Why showing up on social media is crucial for e-commerce success, and how to do it effectively. [25:45] - Deep dive into Facebook ads: What works now and how to optimize your ad spend. [34:10] - Future trends in e-commerce and digital marketing, including the shift towards more automated ad strategies. [39:45] - Jodie shares what she does for fun! Links & Resources: Jodie Minto's Website Follow Jodie on Instagram Online Store Success Podcast If you enjoyed this episode, please rate, follow, and share the podcast! Your support helps us continue to bring you valuable insights and stories. Stay fabulous!…

In this episode I detail seven reasons why you need to stop waiting and tart your list building ads right now! I also share my strong dislike of testimonial sliders... Register for 3 Steps to Build Your List with Ads Without Wasting Your Money Check out my testimonial slider free homepage: https://mirandaivey.com/…

Think you're maybe but not quite ready for Facebook ads? Listen to this episode and know for sure the 4 best reasons why you should or could run ads! In this episode I mention: Upcoming webinar: 3 steps to build Your list with Facebook Ads without wasting your money! Profitable Ads Guide

As a Facebook Ads Manager I'm going to say "of course not!" but I'm going to share with you how I know they're not dead and why you should be investing in yourself & your business with list building ads in 2024. Download my Free Profitable Ads Guide Join the One Amazing Ad Wait List

Do you love EOFY as much as I do? Such a great time for renewal on so many levels. I also set some very restorative 90 day goals for the quarter and this episode leans into the "real" in real fabulous as I review how I went and look towards the next 90 days. This is your reminder to set your own up! Mentioned in this episode: Join the One Amazing Ad Wait List The Right Objective for Profitable Ads Free Guide Hayley Carr Claire Pells - Get Paid Podcast…

Woohoo! It's been a long time coming but I've made it... 100 episodes of Real Fabulous Marketing! Listen to 10 lessons I've learnt in 10 years of solo business now. While you're here... Leave a Review if you've enjoyed any of the past 100 episodes! Do my Micro Business Self Check-in Check out One Amazing Ad…

Over the years I've questioned if we still even need an up to date website when there's so many ways for people to contact us. But I keep coming back to how it's your online home and without an up to date website people won't know if you're still in business or if you're worth working with! Tune into this episode where I cover 10 Things Every Website Needs to Make Money - from updating your footer, to testimonials and traffic. Check out Byron Search Marketing - Download my 2024 Marketing Report Book in your Coachetegy Session now Visit mirandaivey.com…

Let's get one thing clear, you don't need to discount in order to make sales! You also will never win a race to the bottom! In this episode I share 3 things to consider when it comes to your pricing and ways to value add instead of discounting your services and courses. Book a 1:1 Mentoring Session with Miranda Ivey Download my Run More Profitable Ads Free Guide…

My current website feels like it's being held together with spit and tissue paper. I'm using this as an opportunity to "reinvent" myself and look at my brand values, how I want to work with clients and also my customer journey in terms of payments and "next steps". Tune in to find out how it's going. Have you read my Marketing Report for Small Business in 2024? Download now---> https://mirandaivey.simplero.com/free-report/opt-in Leave me a review or send me a message on Instagram: https://www.instagram.com/mirandaiveymedia/…

In this episode I cover off some timely reminders on why you don't have to work with everyone (especially if you're having some kind of physical reaction to the work!!) Covering boundaries, red flags and your "new normal" this episode is for you if you're feeling overstretched but still underpaid. Do the Mighty Micro Business Check-In now…