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001: Be Interesting, Tell the Truth, Be the Truth
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Contenido proporcionado por Raw Business Walkcast and Andrew Barnabas Smith. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Raw Business Walkcast and Andrew Barnabas Smith o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On this episode I discuss my thoughts about John Emory Powers' rules for advertising that he developed at the turn of the 20th century. 1. Be interesting 2. Stick to the truth 3. If the truth isn't tellable, fix it so it is I came across these concepts while listening to the audiobook version of "Winning the Story Wars" by Jonah Sachs. I highly suggest you read it. ---------------------------------------------------------- What is the Raw Business Walkcast? I , Andrew Barnabas Smith (@iamabsmith), record my thoughts while I travel to my office in Homer, Alaska. I discuss business, marketing, life, and anything else that comes to mind. Unscripted. Unedited. Raw. Business. Walkcast.
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