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Leveraging Search to Grow Your Business | Steven Howsley
Manage episode 393727665 series 3373057
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Today’s guest is Steven Howsley who will discuss easy optimizations you can make to boost your organic search visibility and highlight key analytics you should monitor for performance. He leads the SEO and analytics team at Gravitate, a Vancouver-based web design and growth marketing agency. From start-ups to fortune 500 companies, Howsley helps his clients better understand their audience, their digital performance and learn how to capitalize on organic growth opportunities. (0:00) Introduction and guest, Steven Housley (2:07) Steven's journey in startups and e-commerce (5:43) Business growth strategies and leveraging search (9:14) Importance of owning your website and digital ecosystems (13:05) Power of search in marketing and user intent (19:12) Trial and error in marketing and the importance of good products (26:44) SEO for businesses: trust, credibility, keyword research (33:12) Content strategy for better SEO results (40:07) User experience and successful SEO strategies (44:28) Closing remarks from Steven Housley and Andrew Weiss (45:10) Podcast closing statement and call to action
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