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EP#11 Milosz Krasinski on Link Building, HARO and Building Relationships
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https://mygrowthgorilla.com/milosz-krasinski-link-building-haro-building-relationships/
Website & Social Media Links
- https://chillifruit.com/
- https://www.linkedin.com/in/miloszkrasinski/
- https://twitter.com/MiloszKrasinski
Main Takeaways
- Content promotion goes beyond social media sharing; it should focus on creating linkable content and reaching out to people directly. Link building is a form of content promotion and should be seen as such, although many people don't associate the two.
- Building relationships with journalists is a favored strategy for pitching content. It's important to wait for opportunities and follow up with journalists who may be interested in similar topics. Platforms like HARO and Quoted can be useful for finding and pitching content to journalists, depending on the target audience (B2B or B2C).
- Pre-qualifying queries is crucial, and it's important to choose the right LinkedIn profiles and personas to pitch on behalf of clients. Different personas are used for different publications and queries, and having a variety of personas can be beneficial.
- Link juice theory: Milosz believes that outgoing links should be minimized to keep link juice within the domain.
- Importance of incoming links: Milosz suggests that focusing on acquiring incoming links, rather than outgoing links, can be effective for SEO.
- Relevance in link exchanges: Milosz emphasizes the importance of exchanging links with relevant domains to enhance SEO.
- Misconceptions about link building: Milosz mentions the misconceptions related to relying solely on metrics like Domain Rating (DR) and the manipulation of SEO by black hat techniques.
- Expertise and credibility in content creation: Milosz highlights the significance of having expertise and credibility in a field, as opposed to relying solely on artificial intelligence-generated content.
- Challenges of AI detection: Milosz expresses skepticism about the effectiveness of tools that claim to detect AI-generated content.
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