Artwork

Contenido proporcionado por Ash Roy. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ash Roy o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !

250. Apple Marketing Strategy: Why Apple’s Marketing Works So Well

13:11
 
Compartir
 

Manage episode 437581372 series 1398152
Contenido proporcionado por Ash Roy. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ash Roy o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, we delve into Apple's remarkable marketing strategies and its multi-layered product approach.

Highlighting examples like the iPhone's integration as a distribution channel for apps and media, and the M series chips' AI capabilities, the discussion brings valuable insights for small business owners.

Joined by David Meerman Scott, we analyze Apple's deep understanding of its customers and their needs, exemplified by iconic marketing phrases like 'a thousand songs in your pocket.

Timestamps:

00:00 Introduction to Apple's Marketing Strategy

00:21 Apple's Multi-Layered Product Approach

00:56 The M Series Chips and AI Integration

01:29 Apple's Historical Innovations

02:00 Apple's AI and Privacy Strategy

02:11 The Evolution of Apple's Ecosystem

03:52 Apple's Proprietary Approach

07:08 The Vision Pro and Future Prospects

07:54 David Meerman Scott's Insights

08:36 Implementing Apple's Strategy in Your Business

11:51 Conclusion and Next Steps

Join our Membership:

https://productiveinsights.com/member...

Get my 9-Step Business course here: https://productiveinsights.learnworld...

  continue reading

253 episodios

Artwork
iconCompartir
 
Manage episode 437581372 series 1398152
Contenido proporcionado por Ash Roy. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ash Roy o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, we delve into Apple's remarkable marketing strategies and its multi-layered product approach.

Highlighting examples like the iPhone's integration as a distribution channel for apps and media, and the M series chips' AI capabilities, the discussion brings valuable insights for small business owners.

Joined by David Meerman Scott, we analyze Apple's deep understanding of its customers and their needs, exemplified by iconic marketing phrases like 'a thousand songs in your pocket.

Timestamps:

00:00 Introduction to Apple's Marketing Strategy

00:21 Apple's Multi-Layered Product Approach

00:56 The M Series Chips and AI Integration

01:29 Apple's Historical Innovations

02:00 Apple's AI and Privacy Strategy

02:11 The Evolution of Apple's Ecosystem

03:52 Apple's Proprietary Approach

07:08 The Vision Pro and Future Prospects

07:54 David Meerman Scott's Insights

08:36 Implementing Apple's Strategy in Your Business

11:51 Conclusion and Next Steps

Join our Membership:

https://productiveinsights.com/member...

Get my 9-Step Business course here: https://productiveinsights.learnworld...

  continue reading

253 episodios

Todos los episodios

×
 
Loading …

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

 

Guia de referencia rapida