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Contenido proporcionado por Sophie-Charlotte Moatti and Products That Count. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Sophie-Charlotte Moatti and Products That Count o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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EP 439 - Solsten CEO on Optimizing Product Design and Marketing With Psychology and AI

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Contenido proporcionado por Sophie-Charlotte Moatti and Products That Count. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Sophie-Charlotte Moatti and Products That Count o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

How can product design and marketing be optimized with psychology and AI? In this episode hosted by Nacho Andrade, Solsten CEO & Co-Founder Joe Schaeppi speaks on his background in UX design, clinical psychology, and adventure therapy, and how that blend of skills informs his approach to product development. He highlights the limitations of demographic and behavioral data in predicting customer behavior, and explains how Solsten uses AI and psychology to provide companies with more accurate insights to optimize their product design, marketing, and advertising. Joe also offers his thoughts on the role of AI in creativity and the future of human-computer interaction.

  continue reading

475 episodios

Artwork
iconCompartir
 
Manage episode 433262093 series 1150103
Contenido proporcionado por Sophie-Charlotte Moatti and Products That Count. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Sophie-Charlotte Moatti and Products That Count o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

How can product design and marketing be optimized with psychology and AI? In this episode hosted by Nacho Andrade, Solsten CEO & Co-Founder Joe Schaeppi speaks on his background in UX design, clinical psychology, and adventure therapy, and how that blend of skills informs his approach to product development. He highlights the limitations of demographic and behavioral data in predicting customer behavior, and explains how Solsten uses AI and psychology to provide companies with more accurate insights to optimize their product design, marketing, and advertising. Joe also offers his thoughts on the role of AI in creativity and the future of human-computer interaction.

  continue reading

475 episodios

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