#9 | MNKN Talks $60K Sync Placements, Making A Living Off Music, Industry Relationships

Producer Diaries

Producer Diaries Podcast | Episode #9.
Jay Cactus, Ocean, and LLB join forces to bring you a brand-new weekly podcast where we talk about music production, content creation, life, and current events.
In this episode, MNKN joins us to talk sync placements, setting up studios, the challenges of incorporating synths into our workflow, and the importance of building a catalog of music. We also discuss the nuances of sync licensing, including the need for specific types of music for different briefs. The conversation highlights the potential of library music and the realities of sync licensing deals. In this episode of the podcast, Jamie discusses the importance of working for free upfront and the potential for high upfront fees in sync licensing. He also explains the role of PRS and publishing in generating income. Jamie shares his experience with early success and the growth of his PRS income. He emphasizes the value of collaboration and splitting royalties. He discusses the process of creating bespoke tracks and the licensing of existing tracks. Jamie shares strategies for increasing the chances of landing a placement and building credibility in the industry. He highlights the fluctuating nature of sync licensing income and the importance of persistence. Jamie also explains the different aspects of deals and licensing, including the mechanical and publishing sides. He concludes by discussing the role of production music libraries in the sync licensing industry. He emphasizes the importance of maintaining passion and balance in pursuing a music career. Jamie shares his early challenges and the changes he made to find success. He highlights the fluctuations in income and the need to sustain a music career. Jamie also offers advice on starting in sync licensing, creating a sound, and analyzing music libraries. He discusses the potential of sync placements and the importance of building relationships and being transparent. Jamie concludes by emphasizing the power of showing up and working well with collaborators.
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