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Season 1 Episode 11: Farmers Market Challenges with Brian Moyer, Penn State Extension
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In this episode, Brian Moyer shares the challenges faced by farmers' market managers and growers. We discuss what appeals to different generations as they shop for produce and how market managers can add new features to their market to attract customers. Brian shares how consumers more easily accept adjusting pricing to specific types of farm products.
Guest speaker: Brian Moyer, Penn State Extension
Retail Farm Market School: Effective Merchandising
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Email us at producepointers@psu.edu with questions or suggestions.
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