A Case Study – How SEO Helped Arielle Peters Grow Her Small Business

Priority Pursuit

Being visible to the right audience is crucial for growing a small business, and that's exactly what SEO did for Arielle Peters. In this episode, we explore how a few strategic changes helped her land luxury clients and transform her business.

Arielle, a luxury wedding photographer, credits SEO as a key factor in growing her business. As both an SEO coaching student and a Done-for-You SEO client, Arielle leveraged SEO to narrow her focus to luxury weddings. She now books an average of $12,000 per wedding while taking on fewer projects to maintain a better work-life balance.
Arielle also shares how she first focused on local SEO in South Bend and then shifted to target Chicago's competitive market.

If you’ve been wondering how SEO could impact your small business, Arielle’s story offers a perfect example. Be sure to tune in to hear the full conversation and take notes on actionable SEO tips!

Specifically, this episode highlights the following themes:

• How SEO drives targeted traffic to your website.
• Evolving your SEO strategy to match business growth.
• The impact of SEO on breaking into new markets.

Other Mentioned Links & Resources

Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters
https://treefrogmarketing.com/building-your-business-through-vendor-relationships-arielle-peters

Episode 015: Balancing Entrepreneurship & Motherhood with Arielle Peters
https://treefrogmarketing.com/balancing-entrepreneurship-motherhood-arielle-peters

Learn more about Arielle Peters: https://ariellepeters.com
Follow Arielle Peters on Instagram: https://www.instagram.com/arielle.peters
Learn more about Arielle Peters Photography Workshop: https://ariellepeters.com/education

Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Explore Treefrog’s Done-for-You SEO Service
https://treefrogmarketing.com/seo-services-small-businesses

Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Capíttulos

1. Introduction (00:00:00)

2. About Arielle Peters (00:01:06)

3. Reduced wedding shoots, added associate team support (00:03:45)

4. Focused on wedding photography, driven by competitiveness (00:08:00)

5. Self-taught photographer relies on community support (00:10:00)

6. Seeking to learn more about SEO strategies (00:14:02)

7. Significant increase in South Bend weddings (00:17:27)

8. Learning luxury values: being over saying them (00:22:01)

9. Differentiate by targeting niche markets in industry (00:31:10)

10. Chicago SEO efforts resulted in successful bo (00:33:29)

11. Indiana preferred, but leveraging Chicago's market prominence (00:37:39)

12. SEO attracts, social media connects, websites convert (00:39:35)

13. SEO delivers quick, tangible results (00:42:37)

14. SEO investment pays off long-term; coaching helps (00:45:54)