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Google Marketing Live Conference Updates
Manage episode 421512723 series 3546984
Contenido proporcionado por CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creatives and the impact on ad copy. Watch this video to stay informed and learn about the latest developments in Google marketing.
Chapters
00:00 Conference Announcements
02:22 Relevant Ads in AI Overview
04:15 Path of Conversion Analysis
06:49 GA Debug Tool
09:23 AI-Generative Creatives
63 episodios
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