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Contenido proporcionado por Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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The Hard Truth About Growing A Podcast In 2024 (& How You Can Beat the Odds)

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Manage episode 400785052 series 3549902
Contenido proporcionado por Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.

In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.

This pattern shows up everywhere, and it's known as the Power Law.

In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show.

📊 What did you think of this episode? Click to cast your vote:

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😒 Do better

Topics Covered

00:00 Introduction
05:10 Understanding the Power Law Curve and it's impact on podcasting
14:25 Why you shouldn't settle for creating an "average" podcast… and strategies for stand-out
26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report
37:15 Aligning expectations and setting realistic goals

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

  continue reading

15 episodios

Artwork
iconCompartir
 
Manage episode 400785052 series 3549902
Contenido proporcionado por Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend.

In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.

This pattern shows up everywhere, and it's known as the Power Law.

In this episode, we're breaking down the math behind the power curve as it relates to podcasting, whether you should actually be aiming to be at the peak of the curve, and how to set realistic and achievable goals related to your show.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!
🙂
Solid
🥱
Meh
😒 Do better

Topics Covered

00:00 Introduction
05:10 Understanding the Power Law Curve and it's impact on podcasting
14:25 Why you shouldn't settle for creating an "average" podcast… and strategies for stand-out
26:40 Unpacking the download data in the Podcast Marketing Trends 2023 Report
37:15 Aligning expectations and setting realistic goals

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

  continue reading

15 episodios

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