The Guest List: How to Say No Without Offending Potential Podcast Guests with Lorena Tomasini

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Navigating the Podcasting Journey: Insights from Lorena Thomasina of "12 Minute Talks"

Welcome to my latest blog post, where I'm thrilled to share the insights from a recent episode of my podcast. I had the pleasure of sitting down with Lorena Thomasina, the dynamic host of "12 Minute Talks," to delve into the intricacies of podcasting. From the art of selecting guests to the wisdom of delegating tasks, this conversation was packed with valuable lessons for both seasoned and aspiring podcasters.

Introducing Lorena Thomasina and "12 Minute Talks"

In our conversation, Lorena introduced herself and her innovative podcast, "12 Minute Talks." This unique platform is where she conducts short-form interviews with business owners and entrepreneurs, diving into how they serve their audience and clients with their products and services. It's a fascinating exploration of value and impact, all condensed into a listener-friendly 12-minute format.

Reflecting on the Podcasting Journey

When asked what advice she would give to her past self before embarking on her podcasting adventure, Lorena didn't hesitate. She wished she had done more research and understood the importance of delegation early on. Finding quality guests, managing promotional materials, and handling graphic design are all critical tasks that, when delegated, can significantly enhance the quality and reach of a podcast.

The Art of Delegation in Podcasting

Delegation is a recurring theme in our discussion. Lorena highlighted the importance of recognizing one's strengths and outsourcing tasks like podcast editing, graphic design, and guest research to experts. This not only ensures a high-quality output but also allows podcasters to focus on their content and audience engagement.

Finding the Right Guests

Choosing the right guests is a cornerstone of a successful podcast. Lorena and I explored the challenge of aligning guests with the podcast's focus and audience expectations. She shared her strategy of interviewing a diverse range of individuals while maintaining a niche that resonates with her listeners' interests.

The Delicate Task of Saying "No"

A less discussed but equally important aspect of podcasting is the ability to say no to potential guests who don't align with the podcast's vision. Lorena has set specific criteria for her guests, such as geographic location, to maintain coherence in her content. When a guest doesn't fit, she handles it with grace, often redirecting them to other podcasts that might be a better match.

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