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Experience Matters: How to Create Memorable Moments
Manage episode 456475186 series 3593116
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As attendees navigate a trade show floor they’re bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise above the chaos and leave a lasting impression? Experience design expert Mat Duerden teaches both college students and corporate marketers how to craft memorable, meaningful, and transformative experiences. (He literally co-wrote the book on Designing Experiences!) In this episode, he shares strategies to transform your trade show exhibit into an experience that resonates long after the event has ended by: Recognizing the intersection between storytelling and experience design Captivating and engaging
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