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How to Reverse Engineer Your Core Campaign Message Across Different Platforms
Manage episode 311735947 series 3176456
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It’s easy, in a world with so many channels for advertising and marketing, to lose track of what you really want to say. Some organizations end up pouring time and resources into generating enormous campaigns, only to discover that the goals of the campaign weren’t a fit for the single platform they selected. Others launch many expensive campaigns without considering how each campaign should build on the past ones, saving you time and money along the way.
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