How AppHarbr Puts A Stop To Bad Ads Before Your Users See Them

PocketGamer.biz Podcast

Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepresent gameplay and more than half of all games are uninstalled within 30 days. Simply put, bad ads are bad for business. Alex Yerukhimovich, Head of AppHarbr, likens locating and blocking these creatives as a game of whac-a-mole—exhausting, time-consuming, and ultimately something you can’t win on your own. To get you out of this spiral and back into the driver’s seat, AppHarbr manages and eliminates these ads for you before they hit the screen. Alex takes the mic this week to tell Peggy and Brian how AppHarbr's SDK and ad management platform, powered by GeoEdge, gives power back to the publishers, allowing them to control which ads appear alongside their games. He's joined by Vincent Février, CMO at TapNation. Together, the two break down the types of bad ads, how they affect game performance, and how AppHarbr helps publishers to police and put a stop to poor-quality ads before a user sees them.

CHAPTER TIMESTAMPS

00:00 - Intro

03:20 - Types of bad ads

07:32 - Most harmful ads for publishers

12:12 - Side effects of bad ads

20:25 - How AppHarbr helps publishers to police

26:40 - Putting your foot down

30:05 - AppHarbr's services to fight bad ads

32:47 - How to create ads policy and audit

35:55 - Games studios should make games

37:56 - Vincent's advice to publishers

40:10 - Favourite games Q&A

* * * * * * * * * * * * * * *

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event