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Research Testing Toys With Kids, Episode 8
Manage episode 212506738 series 2319930
This episode looks at consumer research testing in the toy industry, why we don't tend to do enough of it, the benefits of more research testing for the toy business and key learnings from host Steve Reece based on his conducting over 1,200 focus groups with kids on toys.
For more on us, please go to: www.KidsBrandInsight.com
100 episodios
Research Testing Toys With Kids, Episode 8
Playing At Business - toy & game business podcast with Steve Reece
Manage episode 212506738 series 2319930
This episode looks at consumer research testing in the toy industry, why we don't tend to do enough of it, the benefits of more research testing for the toy business and key learnings from host Steve Reece based on his conducting over 1,200 focus groups with kids on toys.
For more on us, please go to: www.KidsBrandInsight.com
100 episodios
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