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Reinventing Construction Toy Play with TOYI - Episode 29
Manage episode 291180070 series 2319930
TOYI is an up and coming Construction Toy brand. There story is compelling - the concept started as a University project for co-Founder Elif Atmaca. From there TOYI was successfully funded on Kickstarter, and is now selling successfully around the world.
TOYI's story is interesting because they are a few years into the business, with some degree of success already achieved and for those planning to start a toy business or who have recently started a toy business there story may be helpful. For experienced toy people, TOYI's fresh approach to the long established Construction Toy category offers insights into how to disrupt and expand traditional toy play patterns.
100 episodios
Reinventing Construction Toy Play with TOYI - Episode 29
Playing At Business - toy & game business podcast with Steve Reece
Manage episode 291180070 series 2319930
TOYI is an up and coming Construction Toy brand. There story is compelling - the concept started as a University project for co-Founder Elif Atmaca. From there TOYI was successfully funded on Kickstarter, and is now selling successfully around the world.
TOYI's story is interesting because they are a few years into the business, with some degree of success already achieved and for those planning to start a toy business or who have recently started a toy business there story may be helpful. For experienced toy people, TOYI's fresh approach to the long established Construction Toy category offers insights into how to disrupt and expand traditional toy play patterns.
100 episodios
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