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How *big* will Shaq's podcast play be? Is Inside The NBA Finished? What happened to @cash? Playmaker founder Brandon Harris joins the show.
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Brandon Harris is our guest this week. He founded Playmaker, a sprawling social media-driven content company that now produces Shaq's podcast "The Big Podcast".
The big questions we tackle this week:
- What are the secrets to the emergence of Shaq's podcast?
- Since Brandon has insider access to Shaq, does he think Inside The NBA will survive the changing NBA media rights picture?
- Why are more and more athletes abandoning cliches for hot takes?
- How did Playmaker get the @sports instagram handle?
- Which platform is Brandon's favorite between Instagram, Tik Tok, Youtube, Snap and X?
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