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S1E04: Adam Morgan, Executive Creative Director @Adobe, Author, and Podcast Host
Manage episode 345032225 series 3406190
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Adam Morgan talks about the battle between emotional-driven creative and data-based selling, dealing with a hostile audience, the formula for creating memories, the (correct) length of headlines, hooking up people to fMRIs to measure their emotions, and doing a front flip off a table in the middle of a pitch.
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