Revolutionizing Video Advertising: Matt Wasserlauf on Blockchain Transparency with Blockboard

Phillip Lanos Podcast

In this episode, Matt Wasserlauf, a veteran of the video industry and founder of Blockboard, shares his mission to tackle the $20-30 billion fraud problem in video advertising. By leveraging blockchain technology, Blockboard ensures 100% verified video distribution, offering advertisers unparalleled transparency and accountability. Matt discusses the challenges of transitioning from traditional video advertising practices to blockchain-based systems and the resistance faced in disrupting an industry rooted in opaque methodologies.

Blockboard, built on the Ethereum blockchain, empowers advertisers to validate ad calls through smart contracts, providing immutable and transparent data. This approach eliminates the "black box" nature of traditional platforms like YouTube and Facebook, ensuring advertisers see real results such as sign-ups, purchases, and clicks. Matt emphasizes the long-term viability of blockchain technology, not as a separate internet but as an evolution that enhances trust and transparency across industries.

He attributes Blockboard’s success to assembling a world-class team of industry veterans and technologists, focusing on solving real problems rather than promoting blockchain as a buzzword. Matt highlights the importance of building relationships with trustworthy partners in the evolving crypto space and offers advice for entrepreneurs on leveraging their expertise to create lasting impact.

Listeners can learn more about Blockboard and connect with Matt through [myblockboard.com](http://myblockboard.com) or LinkedIn.

KeyIdeas:

- The Problem: Video advertising faces a $20-30 billion fraud issue due to fake views and data manipulation.

- The Solution: Blockboard utilizes blockchain technology to ensure verified video distribution and immutable ad view data.

- Transparency Revolution: Blockchain eliminates the "black box" nature of traditional platforms, providing advertisers with unvarnished campaign results.

- Building Blockboard: Matt assembled a team of industry experts, leveraging his CBS experience to create a robust platform.

- Blockchain’s Role: Blockchain serves as an evolution of the internet, enhancing transparency and accountability rather than replacing existing systems.

- Adoption Challenges: Transitioning advertisers to blockchain-based systems requires overcoming resistance from established partnerships and traditional practices.

- Customer Feedback: Advertisers value the transparency and accuracy of Blockboard, seeing real engagement and impact from their campaigns.

- Entrepreneurial Advice: Focus on relationships with trustworthy individuals and conduct thorough research when exploring opportunities in blockchain and crypto.

- Blockchain’s Future: Blockchain is sustainable and transformative, with applications extending beyond cryptocurrency into areas like advertising fraud prevention.

- Key Takeaway: Transparency and integrity are the future of video advertising, and blockchain provides the foundation to rebuild trust in the industry.

Listeners are encouraged to explore Blockboard’s offerings and connect with Matt Wasserlauf at [myblockboard.com](http://myblockboard.com)