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How to Navigate Black Friday (and Other Big Discounts) as a Small Business Owner
Manage episode 449014534 series 3339326
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With Amazon's Big Deal Days just behind us and Black Friday sales just ahead of us, I have some thoughts. Did you notice how many other businesses followed Amazon's lead with Big Deal Days by hosting their own "big" sales at the same time? Do you wonder if you need to jump on all of the sale/discount bandwagons too?
In this podcast episode, we dive into all things discounts and sales: trends that I've been seeing, when discounts/sales work well (and when they don't), how to create a good discount/sale, and how to decide if you will be hosting Black Friday sales or not.
I can't wait for you to dive in!
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