#2: The Value of Being Quoted in the Media and How to Make it Happen

Path to Visibility

How do you get started with media coverage for your business or personal brand?
Getting quoted in the media is a great way to make people aware of your product, service or company in a way that leads to them seeking it out.
As a public relations consultant for more than 25 years, working with big brands like Microsoft, Swiffer, Febreze, and American Express, I'm often asked for advice on how to get media coverage, and I'm happy to tell you that it's not that difficult.
Many people want more visibility and would love to be known and sought after. The true value of PR is exactly that. People will hear about you and seek out your product, service or company.
Media coverage is one of the best tools for generating this kind of demand. In this episode, I break down, step-by step, how to get quoted in the media, which is the fastest and esiest way to benefit from media coverage. I will cover other methods in future episodes, but learning how to get quoted is a great place to start--and it's easier than you think.

• [05:04] You don' t have to be featured in a major news outlet to get value from being quoted in the media.
• [08:24] The reason people see you differently once you've been in the media and how that can build momentum for your business or personal brand.
• [10:08] The key to using media coverage and social media to build awareness for your product, service, company or personal brand.
• [13:02] How being quoted in the media can help you target your message to a specific audience.
• [16:29] The 5-steps to take if you want to get quoted in the media including: where to be quoted, how to create a targeted media list, how to get to know journalists you want to pitch, how to reach out and follow-up

Thank you for listening! Connect with Janice on LinkedIn.
Links in this episode:
Why I started this podcast
Media List Template