22 - Live: The State of Partner Engagement and Partner Portals in 2023 & Beyond - Rob Rebholz, Aaron Howerton, Paul Bird
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- The current state and future of partner portals (do we even need them?)
- Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal)
- Hear about what other partner tech providers are doing to meet expectations partners have in the current landscape
For a video version of this episode, see here: https://www.youtube.com/watch?v=5FkPi5I5wdI
The conversation started on these threads. We’ll be addressing the major points brought up by others from these threads https://www.linkedin.com/posts/adampasch_partnerships-partnerexperience-partnersuccess-activity-7039629574317490176-vIDU and https://www.linkedin.com/posts/aaronhowerton_partnerexperience-prms-activity-7039950524846067713-MrpM
Then we decided to give it a bigger platform to continue the discussion since these have been long-circulating thoughts in the partnerships space.
Hear insights from:
- Aaron Howerton from Atlassian on why partners don’t want to log into your partner portal and other current challenges partners face with PRMs
- Rob Rebholz, CEO of Superglue on how to create better partner experiences and drive portal adoption
- Paul Bird, Head Portal Wizard at Magentrix on:
- the root causes behind a lack of partner engagement with your portal and what you can do about it
- What Magentrix is doing to enable you with partner engagement tools both inside AND outside the portal
- And how Magentrix has pioneered AI-powered PRMs and is leading the way to an AI-powered future in partner management tech
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri
Capíttulos
1. Topic and panelist introductions (00:00:00)
2. Context behind the discussion: Aaron Howerton's meme "Where we're going, we don't need partner portals" (00:02:39)
3. Rob's perspective on partner portals and rethinking how we use them (00:06:25)
4. The current state of partner portals: portals are still relevent (00:09:24)
5. Misconception about the usefulness of PRMs (00:10:33)
6. The benefits of a platform as a service (PaaS) model for your PRM as opposed to a SaaS model (00:11:03)
7. A lot of the challenges with partner engagement starts with the partner experience (PX) (00:12:37)
8. Aaron's pov on personalizing the experience for his channel network at Atlassian (00:13:53)
9. Rob on what we should be doing with partner portal, what to avoid and crafting a better experience (00:17:16)
10. Why vendors don't provide good partner experiences (00:19:42)
11. How vendors can elevate the partner experience (00:20:43)
12. Aaron: Partner experience is not a new idea, it just doesn't get talked about enough (00:28:24)
13. Addressing the comments on LinkedIn from Adam & Aaron's posts (00:31:41)
14. Q & A begins (00:46:10)
15. How do you measure the success of your partner engagement efforts within your partner portal? (00:47:24)
16. What advice would you give in crafting a strategy around serving different partner types across multiple media? I'm thinking about using a portal to drive activity around certification for service partners, and a more "youtube" like drip experience for (00:53:15)
17. How do you ensure that your partner portal is user-friendly and provides partners with the information they need? (00:57:35)
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