#112. (ENGLISH) Sachajuan, the genius Swedish hairdresser

Parlons B.

Hi, my name is Nolyne and i am the host of this four years old beauty podcast. As you can here, i am French so i apologize for my terrible accent but I had to make this episode understandable in english because it is very good.

Before I tell you about the upcoming episode, I must share a memory with you, one from the early days of my career as a journalist, and you'll see how it ties in. It was precisely in 2015, and I was working at ELLE’s digital editorial team. The beauty world was just starting to experience the boom we now know so well. Social media was gaining momentum, consumers were becoming increasingly savvy, and brands were rethinking both their formulas and their visual identities. I remember the flurry of discoveries in terms of concepts and creative direction. To give you a sense of the time, the famous brand Glossier, a true indicator of this new era in beauty, had been born just a year earlier in the United States.

There I was, barely out of my acne struggles, discovering a whole new world. Among those discoveries was a brand with tall, brown bottles that were both sleek and comforting, with labels that were minimalist yet clear. The big surprise was realizing these were haircare products infused with skin-care-grade ingredients, something that had never been extended to the scalp before. Today, we would call that 'skinification.' The scents were equally surprising, very refined and invigorating. My curiosity was piqued, and I began my research, but information was scarce, almost secretive. From that moment, it was clear: I wanted to be part of this world.

And here we are, nearly 10 years later, delving into the subject through my own platform. The brand in question is Sachajuan, or Sachajuan for French speakers. These are haircare products conceived by a Swedish hairdresser named Sacha Mitic, with an extraordinary story. He invited me to visit his homeland on the occasion of the 20th anniversary of his work. What a discovery it was! The man who describes himself more as an artisan than a hair artist is as comfortable wielding scissors for major magazines as he is for his clients. I truly believe he is a visionary, notably because of his keen sense of detail and observation. These qualities have allowed him to create his own line, which I personally find brilliant and deserving of far more recognition here in France.

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Creative direction : Alice de Beauchamp

Interview and edit : Nolyne Cerda

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.