It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Contenido proporcionado por Christina Martini. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Christina Martini o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Similar a Paradigm Shift with Christina Martini
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074 Sales-Free Selling for Lawyers – an Interview with Steve Fretzin Part 1 of 2
Manage episode 245666159 series 2086699
Contenido proporcionado por Christina Martini. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Christina Martini o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, Christina Martini and Steve Fretzin discuss:
- The evolution of business development in the law.
- Business development for job security.
- The 3 Ps of business development – planning, process, and performance improvement.
- The power in cross marketing.
Key Takeaways:
- What lawyers need to do now to keep a pipeline of work is very different than what had to be done in the past.
- Attorneys need to be strategic and work on their business development pipeline now to ensure success when times get tough.
- Cross marketing is low hanging fruit – current clients are gold, particularly with regard to all of the different practice areas across which you can service them.
- Evaluate your current situation to identify where the true opportunities are, and then plan accordingly.
“You have to keep your radar up because the next best thing could be right in front of you – you just have to be ready for it.” — Steve Fretzin
About Steve Fretzin: Steve Fretzin is the President of FRETZIN, Inc. a legal business development and marketing company founded in 2004. He was driven into the legal industry during the recession of 2008 when attorneys began calling him for help. While not an attorney himself, Steve has worked with thousands of attorneys in most practice areas. Steve is 100% committed to his clients’ success and works diligently each day to ensure they are achieving their goals of financial and personal freedom.
In addition to publishing “Sales-Free Selling” and “The Attorney’s Networking Handbook,” Steve has been featured in Crains, The Chicago Tribune, WGN radio, NBC news and is a regular monthly columnist for the Chicago Daily Law Bulletin.
Connect with Steve Fretzin:
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
LinkedIn: Steve Fretzin
Connect with Christina Martini:
Twitter: @TinaMartini10
Website: www.paradigmshiftshow.com
LinkedIn: Christina Martini
Email: [email protected]
Show notes by Podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
117 episodios
Compartir
Manage episode 245666159 series 2086699
Contenido proporcionado por Christina Martini. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Christina Martini o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, Christina Martini and Steve Fretzin discuss:
- The evolution of business development in the law.
- Business development for job security.
- The 3 Ps of business development – planning, process, and performance improvement.
- The power in cross marketing.
Key Takeaways:
- What lawyers need to do now to keep a pipeline of work is very different than what had to be done in the past.
- Attorneys need to be strategic and work on their business development pipeline now to ensure success when times get tough.
- Cross marketing is low hanging fruit – current clients are gold, particularly with regard to all of the different practice areas across which you can service them.
- Evaluate your current situation to identify where the true opportunities are, and then plan accordingly.
“You have to keep your radar up because the next best thing could be right in front of you – you just have to be ready for it.” — Steve Fretzin
About Steve Fretzin: Steve Fretzin is the President of FRETZIN, Inc. a legal business development and marketing company founded in 2004. He was driven into the legal industry during the recession of 2008 when attorneys began calling him for help. While not an attorney himself, Steve has worked with thousands of attorneys in most practice areas. Steve is 100% committed to his clients’ success and works diligently each day to ensure they are achieving their goals of financial and personal freedom.
In addition to publishing “Sales-Free Selling” and “The Attorney’s Networking Handbook,” Steve has been featured in Crains, The Chicago Tribune, WGN radio, NBC news and is a regular monthly columnist for the Chicago Daily Law Bulletin.
Connect with Steve Fretzin:
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
LinkedIn: Steve Fretzin
Connect with Christina Martini:
Twitter: @TinaMartini10
Website: www.paradigmshiftshow.com
LinkedIn: Christina Martini
Email: [email protected]
Show notes by Podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
117 episodios
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Similar a Paradigm Shift with Christina Martini
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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