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Manage episode 389045591 series 2794049
Contenido proporcionado por Packaging Europe. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Packaging Europe o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Manage episode 389045591 series 2794049
Contenido proporcionado por Packaging Europe. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Packaging Europe o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Following the HolyGrail 2.0 member meeting just ahead of Packaging Europe’s Sustainable Packaging Summit and an insightful panel discussion at the event, Elisabeth Skoda catches up with Jan 't Hart, the European Brands Association’s project manager for the HolyGrail project, and Pranav Goenka, one of the Alliance’s senior advisors. Together, they look at the role that digital watermarking can play in increasing sorting and recycling rates, explore the final phase of R&D trials to prepare for market entry, the launch of a pilot market in France in 2024 and steps towards market adoption at scale.
Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.
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