Short Read: Jony Ive's Introduction in "Designed by Apple in California" | Episode #177

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In 2016, Apple published a limited edition anthology, chronicling the last 20 years of Apple's designs simply titled Designed by Apple in California. The book is dedicated to the memory of Steve Jobs. “The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.” The book was written and curated over an eight-year period by Jony Ive and features photos by award-winning photographer Andrew Zuckerman. All of the photos were shot in a deliberately spare style that has become a hallmark of Apple's design aesthetic. The books 450 images illustrates Apple’s design process as well as its finished products. Chapters‍ (00:00) Introduction‍ (01:19) Designed by Apple in California‍‍ (03:13) Objective Representation of Work‍‍ (04:11) Collaboration and Design Process‍‍ (05:05) Evolution of Forms and Materials‍‍‍ (06:05) Simplicity and Communication‍‍‍ (‍07:01) Dedication to Steve Jobs‍‍‍ (08:24) Book Overview‍‍‍ (09:51) Johnny Ive's Perspective Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/177. Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email For more, explore my full profile of Steve Jobs. Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices