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OTT Executive Podcast S4 E5: Steve Harnsberger, CEO, Universal Search & Discovery
Manage episode 393750149 series 3419948
Contenido proporcionado por Brian Mahony. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Brian Mahony o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
1) Steve's career background- "Silicon Valley meets Hollywood"; 2) The problem to solve-- universal search within the OTT operating system; 3) How is it possible your title doesn't show up in search even if it's in your library? 4) Why/how the search algorithm optimizes the platform's monetization-- not the apps; 5) Search vs. CTV/platform marketing- what has better ROI? 6) How Steve's team works to index/optimize your content library; 7) In an ideal world, who's job is it to optimize search results to maximize UX, engagement, monetization? 8) "The search engines and CTV OS wars are obfuscated and secret..."; 9) How to optimize your title names/tags for search; 10) Sometimes it's better to negotiate a bad deal so the streaming platform optimizes your content in their search algorithm; 11) Why you might need a search partner to get access to CTV/OS engineering teams; 12) ROI = 500% to 1000% increase in app downloads and titles watched.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
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