A Marketing Operations Framework Aligned with Organizational Priorities with Raja Walia

Ops Cast

Text us your thoughts on the episode or the show!

On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops professionals articulate their value and navigate the ever-evolving landscape of Martech.

Tune in to hear:

• The unexpected challenges and lessons of building a marketing ops agency from the ground up.
• How to navigate the complexities of Martech consolidation and budget cuts.
• The development and application of a new framework to articulate the value of marketing and revenue operations.
• Strategies for improving cross-team alignment and collaboration between marketing, sales, and customer success.
• Real-world examples of how marketing ops teams can secure budget and drive impact.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the show

Capíttulos

1. Marketing Ops Framework Development and Insight (00:00:00)

2. Technology Consolidation in Marketing Ops (00:08:24)

3. Connecting Marketing Operations Framework in Practice (00:15:13)

4. Strategic Alignment and Budget Optimization (00:24:43)

5. Marketing Ops Value and Recognition (00:33:06)

6. Marketing Performance Measurement and Framework Development (00:39:46)