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Episode 9 - Jason Lobel (VP of Sales Growth, PDI Insights Cloud) Talks to Glenn Frazier (Director, Category Management U.S. Convenience, The Hershey Company)
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In this episode, Keyana is joined by Jason Lobel (VP of Sales Growth, PDI Insights Cloud) and Glenn Frazier (Director, Category Management U.S. Convenience, The Hershey Company)
Themes discussed include:
- The impact of Covid-19 on the convenience retail and confectionary sectors
- The swift progress being made in the field of data analytics for convenience retailers
- How convenience retailers can leverage shopper data in order to drive sales of CPGs
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