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Contenido proporcionado por Onward, a Fundrise Production. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Onward, a Fundrise Production o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
13: Forecasts for 2023: Scenarios, Systems, and Pattern Recognition
Manage episode 350179508 series 3289820
Contenido proporcionado por Onward, a Fundrise Production. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Onward, a Fundrise Production o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Join your Onward co-hosts, Fundrise CEO Ben Miller and Cardiff Garcia, to wrap up 2022 in the same way we started it: with a session of scenario planning.
Ben and Cardiff each share their predictions for what the next year might bring, including possibilities that are both very likely and, admittedly, a little more far afield. We learn the premise and implications of the “80/20 rule” for inflation, what Ben means by the phrase “a recession incession,” and what it looks like when the stock market “PEGs down.” Beyond that, a quick review of the implications of The Great Deleveraging, the subject of our November 14 episode — less of a predication and more of a glimpse of the horizon, as Ben emphasizes that a financial liquidity crunch is already in motion, even if many players in the financial world aren’t ready to talk about it publicly.
But then, Ben has something a little more radical in store, as he introduces an entirely new framework of Scenario Planning for thinking about the future, based on an understanding and extrapolation of inorganic and organic systems. An inorganic system is made up of inanimate objects, while an organic system is composed of living entities. If a key component of success is pattern matching, then a common mistake is misreading the way a system is likely to behave.
Like a wild population of animals or insects that grows too fast, overwhelming its food sources and habitat, will we see a system’s sudden collapse? It all comes down to determining which economic trends follow a common biological pattern of a J-curve or an S-curve, and which have the potential to buck predictable trajectories entirely, like an evolutionary leap or a deadly mutation.
As Ben and Cardiff discuss, there could be major benefits for anyone who can stay ahead of the curve, whatever shape that curve may take.
Have questions or feedback about this episode? Drop us a note at Onward@Fundrise.com.
Onward is hosted by Ben Miller, co-founder and CEO of Fundrise, and Cardiff Garcia, co-founder of Bazaar Audio and host of the economics-focused podcast The New Bazaar (after spending many years as the co-creator and co-host of NPR's The Indicator podcast).
Podcast production and music by Seaplane Armada.
About Fundrise
With over 1 million users, Fundrise is America's largest direct-to-investor alternative asset investment platform. Since 2012, our mission has been to build a better financial system by empowering the individual. We make it easier and more efficient than ever for anyone to invest in institutional-quality private alternative assets — all at the touch of a button.
Please see the Fundrise Flagship Real Estate Fund website (http://fundriseintervalfund.com), Fundrise Income Fund website (http://fundriseincomerealestatefund.com), and Fundrise Innovation Fund website (http://fundrise.com/innovation) for more information on each fund, including each fund’s prospectus. For the publicly filed offering circulars of the Fundrise eREITs and eFunds, not all of which may be currently qualified by the SEC, please see fundrise.com/oc.
Want to see the specific properties that make up and power Fundrise portfolios? Check out our active and past projects at www.fundrise.com/assets.
Ben and Cardiff each share their predictions for what the next year might bring, including possibilities that are both very likely and, admittedly, a little more far afield. We learn the premise and implications of the “80/20 rule” for inflation, what Ben means by the phrase “a recession incession,” and what it looks like when the stock market “PEGs down.” Beyond that, a quick review of the implications of The Great Deleveraging, the subject of our November 14 episode — less of a predication and more of a glimpse of the horizon, as Ben emphasizes that a financial liquidity crunch is already in motion, even if many players in the financial world aren’t ready to talk about it publicly.
But then, Ben has something a little more radical in store, as he introduces an entirely new framework of Scenario Planning for thinking about the future, based on an understanding and extrapolation of inorganic and organic systems. An inorganic system is made up of inanimate objects, while an organic system is composed of living entities. If a key component of success is pattern matching, then a common mistake is misreading the way a system is likely to behave.
Like a wild population of animals or insects that grows too fast, overwhelming its food sources and habitat, will we see a system’s sudden collapse? It all comes down to determining which economic trends follow a common biological pattern of a J-curve or an S-curve, and which have the potential to buck predictable trajectories entirely, like an evolutionary leap or a deadly mutation.
As Ben and Cardiff discuss, there could be major benefits for anyone who can stay ahead of the curve, whatever shape that curve may take.
Have questions or feedback about this episode? Drop us a note at Onward@Fundrise.com.
Onward is hosted by Ben Miller, co-founder and CEO of Fundrise, and Cardiff Garcia, co-founder of Bazaar Audio and host of the economics-focused podcast The New Bazaar (after spending many years as the co-creator and co-host of NPR's The Indicator podcast).
Podcast production and music by Seaplane Armada.
About Fundrise
With over 1 million users, Fundrise is America's largest direct-to-investor alternative asset investment platform. Since 2012, our mission has been to build a better financial system by empowering the individual. We make it easier and more efficient than ever for anyone to invest in institutional-quality private alternative assets — all at the touch of a button.
Please see the Fundrise Flagship Real Estate Fund website (http://fundriseintervalfund.com), Fundrise Income Fund website (http://fundriseincomerealestatefund.com), and Fundrise Innovation Fund website (http://fundrise.com/innovation) for more information on each fund, including each fund’s prospectus. For the publicly filed offering circulars of the Fundrise eREITs and eFunds, not all of which may be currently qualified by the SEC, please see fundrise.com/oc.
Want to see the specific properties that make up and power Fundrise portfolios? Check out our active and past projects at www.fundrise.com/assets.
45 episodios
Manage episode 350179508 series 3289820
Contenido proporcionado por Onward, a Fundrise Production. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Onward, a Fundrise Production o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Join your Onward co-hosts, Fundrise CEO Ben Miller and Cardiff Garcia, to wrap up 2022 in the same way we started it: with a session of scenario planning.
Ben and Cardiff each share their predictions for what the next year might bring, including possibilities that are both very likely and, admittedly, a little more far afield. We learn the premise and implications of the “80/20 rule” for inflation, what Ben means by the phrase “a recession incession,” and what it looks like when the stock market “PEGs down.” Beyond that, a quick review of the implications of The Great Deleveraging, the subject of our November 14 episode — less of a predication and more of a glimpse of the horizon, as Ben emphasizes that a financial liquidity crunch is already in motion, even if many players in the financial world aren’t ready to talk about it publicly.
But then, Ben has something a little more radical in store, as he introduces an entirely new framework of Scenario Planning for thinking about the future, based on an understanding and extrapolation of inorganic and organic systems. An inorganic system is made up of inanimate objects, while an organic system is composed of living entities. If a key component of success is pattern matching, then a common mistake is misreading the way a system is likely to behave.
Like a wild population of animals or insects that grows too fast, overwhelming its food sources and habitat, will we see a system’s sudden collapse? It all comes down to determining which economic trends follow a common biological pattern of a J-curve or an S-curve, and which have the potential to buck predictable trajectories entirely, like an evolutionary leap or a deadly mutation.
As Ben and Cardiff discuss, there could be major benefits for anyone who can stay ahead of the curve, whatever shape that curve may take.
Have questions or feedback about this episode? Drop us a note at Onward@Fundrise.com.
Onward is hosted by Ben Miller, co-founder and CEO of Fundrise, and Cardiff Garcia, co-founder of Bazaar Audio and host of the economics-focused podcast The New Bazaar (after spending many years as the co-creator and co-host of NPR's The Indicator podcast).
Podcast production and music by Seaplane Armada.
About Fundrise
With over 1 million users, Fundrise is America's largest direct-to-investor alternative asset investment platform. Since 2012, our mission has been to build a better financial system by empowering the individual. We make it easier and more efficient than ever for anyone to invest in institutional-quality private alternative assets — all at the touch of a button.
Please see the Fundrise Flagship Real Estate Fund website (http://fundriseintervalfund.com), Fundrise Income Fund website (http://fundriseincomerealestatefund.com), and Fundrise Innovation Fund website (http://fundrise.com/innovation) for more information on each fund, including each fund’s prospectus. For the publicly filed offering circulars of the Fundrise eREITs and eFunds, not all of which may be currently qualified by the SEC, please see fundrise.com/oc.
Want to see the specific properties that make up and power Fundrise portfolios? Check out our active and past projects at www.fundrise.com/assets.
Ben and Cardiff each share their predictions for what the next year might bring, including possibilities that are both very likely and, admittedly, a little more far afield. We learn the premise and implications of the “80/20 rule” for inflation, what Ben means by the phrase “a recession incession,” and what it looks like when the stock market “PEGs down.” Beyond that, a quick review of the implications of The Great Deleveraging, the subject of our November 14 episode — less of a predication and more of a glimpse of the horizon, as Ben emphasizes that a financial liquidity crunch is already in motion, even if many players in the financial world aren’t ready to talk about it publicly.
But then, Ben has something a little more radical in store, as he introduces an entirely new framework of Scenario Planning for thinking about the future, based on an understanding and extrapolation of inorganic and organic systems. An inorganic system is made up of inanimate objects, while an organic system is composed of living entities. If a key component of success is pattern matching, then a common mistake is misreading the way a system is likely to behave.
Like a wild population of animals or insects that grows too fast, overwhelming its food sources and habitat, will we see a system’s sudden collapse? It all comes down to determining which economic trends follow a common biological pattern of a J-curve or an S-curve, and which have the potential to buck predictable trajectories entirely, like an evolutionary leap or a deadly mutation.
As Ben and Cardiff discuss, there could be major benefits for anyone who can stay ahead of the curve, whatever shape that curve may take.
Have questions or feedback about this episode? Drop us a note at Onward@Fundrise.com.
Onward is hosted by Ben Miller, co-founder and CEO of Fundrise, and Cardiff Garcia, co-founder of Bazaar Audio and host of the economics-focused podcast The New Bazaar (after spending many years as the co-creator and co-host of NPR's The Indicator podcast).
Podcast production and music by Seaplane Armada.
About Fundrise
With over 1 million users, Fundrise is America's largest direct-to-investor alternative asset investment platform. Since 2012, our mission has been to build a better financial system by empowering the individual. We make it easier and more efficient than ever for anyone to invest in institutional-quality private alternative assets — all at the touch of a button.
Please see the Fundrise Flagship Real Estate Fund website (http://fundriseintervalfund.com), Fundrise Income Fund website (http://fundriseincomerealestatefund.com), and Fundrise Innovation Fund website (http://fundrise.com/innovation) for more information on each fund, including each fund’s prospectus. For the publicly filed offering circulars of the Fundrise eREITs and eFunds, not all of which may be currently qualified by the SEC, please see fundrise.com/oc.
Want to see the specific properties that make up and power Fundrise portfolios? Check out our active and past projects at www.fundrise.com/assets.
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