The power of AI in communications: Basic applications to strategic implementation

On Top of PR with Jason Mudd

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In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.
Tune in to learn more!
Our Guest:

Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor’s senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experience and strategic communication expertise to help organizations navigate digital transformation.

Five things you’ll learn from this episode:

1. Strategic AI implementation in PR workflows

2. Advanced prompting techniques for superior AI-generated content

3. Cutting-edge AI platforms for diverse media creation, from visuals to audio

4. Essential guidelines for ethical AI use in communications

5. Career advancement strategies in an AI-enhanced PR landscape

Quotables

"AI is transforming PR fundamentally. It's not about uniform implementation but personalized workflows that enhance strategic thinking." — @ShelHoltz

"The future belongs to communicators who leverage AI for enhanced productivity while maintaining human creativity." — @ShelHoltz

"Strategic AI disclosure builds trust. Be transparent when AI use could influence audience perception." — @ShelHoltz

"AI liberates PR professionals from routine tasks, enabling focus on high-value strategic planning." — @ShelHoltz

"Success in modern PR requires mastering AI as a strategic tool, not fearing it as a replacement." — @ShelHoltz

"Effective AI implementation requires understanding both technology capabilities and human communication needs." — @ShelHoltz

"Tomorrow's PR leaders will be those who strategically combine AI efficiency with human insight." — @ShelHoltz

"I'm definitely leading the charge of AI within my organization, showing examples and inspiring others instead of thinking the old way." — @JasonMudd9

"We can produce more volume than before at a greater quality using AI. That's what makes us more valuable to our clients." — @JasonMudd9

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Guest’s contact info and resources:

LinkedIn: Shel Holtz

Website: holtz.com

Twitter: @ShelHoltz

Additional resources from Axia Public Relations:

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