How to Build a Brand with Soul

On Brand with Nick Westergaard

Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Building Brands with Soul is also the title of her new book. During her 25-year career, she's worked with brands including Unilever, Mars Inc, Diageo, and HP. We discussed all of this and more this week on the On Brand podcast.

About Siew Ting Foo

Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. She has focused most of her 25-year career on this mission by infusing human-centric growth strategies into brands including Unilever, Mars Inc. Diageo, Fonterra, and, most recently, HP Inc. As a female leader who has worked in global business and marketing roles, Siew Ting shares her experiences in her new book: Building Brand with Soul — from creating value for shareholders, humanizing growth strategies for global brands or leading groundbreaking initiatives that set industry benchmarks.

Siew Ting has received recognition as a transformational business leader across the region who helped build businesses and brands with soul. She was named consecutively 6 times as Asia’s most purposeful and influential CMO and named Asia/China top women leader. The book is her continuous commitment to inspire and nurture the next generation of marketing leaders.

From the Show

What brand has made Siew Ting smile recently? Siew Ting shared two — e.l.f. Cosmetics and Jaguar!

Connect with Siew Ting Foo on LinkedIn and her website.

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Until next week, I’ll see you on the Internet!

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