Sneaker Brand Strategy Lessons with Tom Ramsden

On Brand with Nick Westergaard

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Tom Ramsden is CEO of creative agency, Sid Lee US. An Adidas veteran with both brand and creative side experience, Tom is a progressive and strategic innovator with decades of experience driving growth. We discussed all of this and more this week on the On Brand podcast.

About Tom Ramsden

Tom is a global, creative, and strategic innovator with an extensive track record of transforming businesses and brands and driving growth. A team leader, team player, collaborator, and people developer, he has 20+ years of multi-discipline marketing experience. Tom was previously global brand marketing director at Adidas, joining the brand in 2007. He left Adidas’s football division in good shape after leading the successful “All in or Nothing” World Cup campaign, to take charge of brand communications overseeing all Adidas categories in the North American market.

Recognized as an instigator, creator & manager of groundbreaking, award-winning, and commercially successful campaigns, Tom is an experienced brand and category leader, best known for creating a vision, developing a strategy, and executing effectively.

From the Show

What brand has made Tom smile recently? Tom shared a unique smile from the Jacquemus Bag brand.

Connect with Tom on LinkedIn and the Sid Lee US website.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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