#71: A Career Switch Driven by Passion, Juggling Multiple Jobs and Investing When Young

NOTG - Nuggets on the Go by PropertyLimBrothers

Today on Nuggets On The Go, Melvin Lim from PropertyLimBrothers speaks to Ming Feng, CEO of Seedly, an online platform focused on helping readers make smarter financial decisions with the right tools and the right mindset. He learns about Ming Feng’s journey from co-founding Dollars And Sense, balancing it with his job as a trader, and transitioning to Seedly as an intern; following which he worked his way up to head of marketing, and currently CEO.

Find out what motivated this part-time DJ throughout his journey and what drove him to restart his career as an intern at Siddle, as he talks about his interest in growth marketing, Seedly’s evolution from a tech company to a content-driven platform and the importance of adapting to changing content consumption trends, and his thoughts on the future of real estate.

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Timestamps:
00:00 Intro
01:04 What's like being the Head of Seedly?
02:19 Mid-career switch
06:02 First job experience
07:22 Dollar and Sense
10:00 Starting over as an intern
11:45 What is Seedly?
13:19 Changes of how people consume content
16:20 Platforms of Seedly
17:33 Target audience
20:02 Being in the personal finance industry
23:51 Seedly's active members
24:41 The switch from tech company to media house
28:37 Allocating a budget for marketing
29:45 Short form or long form content?
30:58 Paid marketing / How to balance marketing?
35:14 Is long-term content better?
36:38 What's the marketing approach for brand new companies?
39:17 Marketing a band
45:20 How Ming Feng became a DJ
47:12 Key learning points from being a DJ and experience in finance
50:41 Making it into the DJ scene
53:54 Float therapy
56:23 To-do list tips
57:11 Positioning in being a personal finance industry
58:52 Positioning in being a DJ
59:52 What are the worries of working adults in finance space?
01:05:17 Optimal age to start planning for retirement
01:06:06 Get rich quick mentality
01:08:33 Ming Feng investments
01:11:59 Two books for business owners
01:13:30 Short term satisfaction
01:14:45 Card 1: "When was the last time you were proud of yourself?"
01:16:35 Card 2: "If you could witness any event from the past, present or future, what would it be and why?"
01:19:18 Future plans of Seedly
01:21:21 New Launch Convention
01:23:11 Outtakes