The Beauty of AI For Good: Featuring Simi Lindgren, Founder of Yuty

Not My First Guess

This episode we are joined by Simi Lindgren Founder of Yuty.

Some of you may recognise Simi from our special episode on fundraising as an underrepresented founder, where she was joined by two other incredible guests. But we wanted to take the time to dive deeper into Simi’s story and insights building an AI startup.

Simi initially went to med school thinking that she would become a doctor. However, she soon realised that she wasn’t there for the right reasons. This led her to dropping out of her degree and getting an internship at a magazine working in beauty, and ultimately leading her to following her own passions. Simi then built up her experience in the beauty industry, working in marketing communications where she matched brands and PRs with media celebrities and influencers. Having progressed really well, in 2020 she decided that it was time to do something herself, which led to the launch of Yuty.

Founded in 2020, Yuty is a venture capital backed technology company that uses AI to redefine hyper-personalisation, transforming the way brands can engage with their customers. The app provides data backed product recommendations delivered through a quiz, in order to help all customers, regardless of race, gender or ability, to find the product that is right for them. Having had personal experiences of not feeling seen or understood, and not being able to find the right products, Simi wanted to create something that was accessible for all, and after teaching herself to code, Yuty was formed.

This episode we discuss:

• Choosing a path for the wrong reasons and going off the “beaten path” despite pressure internally and from the family
• Why she went down the VC route with Yuty
• Choosing an Investor Partner and how to manage them
• The importance of constantly asking questions
• Assumptions and why being curious is the ultimate founder trait

Plus much much more!

Links:

Yuty website: https://www.yuty.me/