Designing company culture like a customer experience

Not My First Guess

This episode, we are joined by the founders of Future Kind Collective, Alicia Grimes and Natalie Pierce. Having initially met when Natalie interviewed Alicia for a job, the two found themselves working in the same company on strategy and service design projects focused on culture change. What started as a working relationship soon blossomed into a friendship and the two bonded on a shared feeling that something wasn't quite right about traditional culture consulting and that a change was needed. Alicia and Natalie thought that a more holistic approach was called for, with a focus on a genuine care for the people behind the business, prioritising people over profit, with as much focus on employees as customers. These ideas paved the way for the Future Kind Collective to be born, where a team was built that focuses on turning around the Culture of companies to create a better environment for all involved, or helping startups create great cultures from day 1!

In this episode we discuss:

• How Alicia and Natalie met and the birth of Future Kind Collective
• Imposter syndrome
• The definition of Culture
• How founders can use values to make decisions about what they do and don’t do
• The importance of saying no as founders

Link to the Future Kind Collective Website:

• https://www.thefuturekind.co/