The Messy Middle of Agricultural Data

North American Ag Spotlight: Agriculture & Farming News and Views

In this week's North American Ag Spotlight Chrissy Wozniak talks to Camille Grade, the Chief Market Officer at Bushel, shared her invaluable insights into the evolving landscape of agricultural technology and data management. As a key speaker at this year's Women in Agribusiness (WIA) Summit, Camille’s expertise and experience are highly anticipated by attendees eager to understand the intricacies of the "messy middle" of the supply chain.
Camille's journey with Bushel began over a decade ago when she played a pivotal role in transitioning the company from a digital consulting agency to a leading digital product platform focused on the agriculture industry. Since its launch in 2017, Bushel has rapidly grown, now powering over 3,500 grain and ag retail facilities across the U.S. and Canada, representing more than 50% of grain origination in these countries. This remarkable growth has made Bushel one of the largest technology networks in U.S. agribusiness.
During the interview, Camille highlighted the significance of the "messy middle" in the supply chain. While much focus has been on on-farm activities, there is a growing need to invest and innovate in this crucial part of the supply chain. Camille emphasized that efficient data collection, standardization, and organization are vital to maximizing productivity, mitigating risks, and driving profitability across agribusiness value chains. Bushel partners with its agribusiness partners to drive technology adoption among farmers, ensuring that they have the necessary tools and support to integrate new solutions into their operations effectively.
Camille's role in shaping Bushel's brand has been instrumental in its success. She shared her approach to creating a brand that resonates with authenticity in the agriculture sector. By using imagery and words that genuinely reflect the values and realities of farming communities, Bushel has built a strong and trustworthy brand that resonates with its audience.
A highlight of Bushel's efforts to connect with its customers is the annual Bushel Buddy Seat Conference. Camille explained that the name "Buddy Seat" reflects the conference’s goal of fostering close, collaborative relationships with agribusinesses such as ag retailers, grain elevators, full-service cooperatives, and ag lenders. The conference aims to provide valuable insights, share best practices, and strengthen the sense of community among its participants.
Camille Grade’s insights into the future of agricultural data and technology highlight the importance of innovation, collaboration, and authenticity in driving the industry forward. Her contributions to Bushel have not only transformed the company but have also made a significant impact on the broader agribusiness community. As she continues to lead Bushel in its mission to empower farmers and agribusinesses with cutting-edge technology, h

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