Donor Retention and Fundraising Trends with Barbara O’Reilly

Nonprofit Nation with Julia Campbell

As the nonprofit sector faces shifting economic conditions and technological advancements, it may seem hard to keep up.

In this episode, I sit down with Barbara O'Reilly, a renowned expert in donor retention and fundraising trends, to delve into the evolving landscape of nonprofit fundraising.
Drawing from her extensive experience and her recent analysis of 2024's fundraising trends, Barbara provides actionable advice on how nonprofits can adapt and thrive amidst generational shifts, technological advancements, and economic uncertainties.
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About Barbara O'Reilly
Barbara O'Reilly, Principal of Windmill Hill Consulting, brings over twenty years of experience in fundraising and nonprofit management. Her insights into donor behavior and nonprofit success have guided numerous organizations towards achieving their fundraising goals.
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Resources mentioned:

• Barbara O'Reilly’s Blog on 2024 Fundraising Trends
• Fundraising Effectiveness Project

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