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Healthy Brands: The Art of Brand-Building in Healthcare
Manage episode 377484211 series 3265785
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In the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to estimate the value of your brand, and when to involve your C-Suite. Join our debate about how long-term you should be planning when building a brand... 1 year, 5 years, 10 years, more? Tune in to find out.
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