TikTokShop, Thoughts?

Nick & Jené

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1+ y ago 17:58

MP3•Episodio en casa

TikTok has rolled out in-app shopping just as Instagram has shuttered its in-app shopping. What does the path forward look like for commerce and entertainment? And is TikTok better positioned to leverage commerce and content better than Instagram did.

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License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc

Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw

Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY

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55 episodios

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