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17. Ayo Abbas - Pick a niche and stick to it
Manage episode 423183449 series 3547495
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Welcome back, this week we're talking to Ayo Abbas. Ayo is a built environment specialist, with a marketing agency that works with a very particular target audience.
She talks about how she set up her business, worked on making a name for herself within a niche, and how to thrive in a more 'traditional' sector.
This episode is for you if you're interested in:
- Being strategic about how you grow your business
- Choosing a vertical that inspires you, and sticking to it
- Deciding carefully who to work with, and saying no when you need to
Ayo's advice for everyone is simply, get going! She honed her skills in a variety of sectors, but once she set up her own business there was no stopping her.
Let's Niche Upon A Star!
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