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Michelin 3xplorer Club: Tires in web3?
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In this episode, we explore Michelin's unconventional entry into Web3. With a century-old history of unique marketing, Michelin's NFT project, the Mich3lin Explorer Club, aims to engage the travel-loving audience.
Using their iconic mascot and a long-term approach to boost tire sales. It's a fascinating case study worth checking out!
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