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Fighting Fraud: Stevan Randjelovic about trust and brand safety in the advertising market
Manage episode 323120651 series 3328518
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This episode is about Brand Safety, Advertising, Trust, Technology, Agency.
Topics such as brand safety and trust are becoming increasingly important in the advertising market, especially when considering that ad fraud is set to cost the industry billions of US dollars every year. In this podcast, Stevan Randjelovic, Brand Safety Manager EMEA at GroupM, describes the current status of trust and brand safety in the media business. Using several examples, Stevan demonstrates what potential risks exist especially in online advertising environments. Furthermore, he explains the process of ensuring brand safety and talks about the “Global Alliance for Responsible Media” that aims to protect the integrity of media.
Links GroupM:
Website: https://www.groupm.com/
Twitter: https://twitter.com/GroupMGermany
LinkedIn: https://www.linkedin.com/company/15247567
Facebook: https://www.facebook.com/GroupM-Deutschland-1434893150137286/
Vimeo: https://vimeo.com/groupmgermany
Links Stevan Randjelovic:
Twitter: https://twitter.com/stevan_r?lang=de
LinkedIn: https://www.linkedin.com/in/stevanrandjelovic/
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Topics such as brand safety and trust are becoming increasingly important in the advertising market, especially when considering that ad fraud is set to cost the industry billions of US dollars every year. In this podcast, Stevan Randjelovic, Brand Safety Manager EMEA at GroupM, describes the current status of trust and brand safety in the media business. Using several examples, Stevan demonstrates what potential risks exist especially in online advertising environments. Furthermore, he explains the process of ensuring brand safety and talks about the “Global Alliance for Responsible Media” that aims to protect the integrity of media.
Links GroupM:
Website: https://www.groupm.com/
Twitter: https://twitter.com/GroupMGermany
LinkedIn: https://www.linkedin.com/company/15247567
Facebook: https://www.facebook.com/GroupM-Deutschland-1434893150137286/
Vimeo: https://vimeo.com/groupmgermany
Links Stevan Randjelovic:
Twitter: https://twitter.com/stevan_r?lang=de
LinkedIn: https://www.linkedin.com/in/stevanrandjelovic/
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