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Zespri's China Journey With Bruce Cameron
Manage episode 337477240 series 3381754
Contenido proporcionado por New Zealand China Council Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente New Zealand China Council Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Zespri is one of New Zealand’s few truly international brands. In this podcast, find out how Zespri grew its China market from a mere two percent, to over 20 percent of its global sales, on its way to becoming Zespri’s first billion dollar market. Zespri’s China journey hasn’t been smooth sailing, however, and in this podcast, Zespri Chair Bruce Cameron discusses Zespri’s missteps, how they built their brand, the role innovation has played in the company’s success; the importance of ‘giving back’ when you form partnerships; and Bruce’s advice to kiwi exporters taking on the China market.
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