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Looks Like Poop: Brand Image in Crisis
Manage episode 446801344 series 3374561
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Unlock the secrets of successful branding as we dissect the infamous Pepsi Kendall Jenner ad and its stark failure to resonate with social justice movements. What went wrong, and how can brands avoid similar pitfalls? We journey through this advertising misstep and others, like Quibi's bewildering marketing strategy and a celebrity-packed coffee ad that missed the mark. Discover how these blunders emphasize the importance of aligning content with audience values and the role of thoughtful design and testing in crafting relatable and engaging brand narratives.
From the chaos of Microsoft's Tay AI chatbot to the creative genius of playful fast-food sign wars, our podcast explores the highs and lows of marketing strategy and artificial intelligence. Learn why responsible AI deployment is crucial, especially when social media can amplify negativity, and how intentional communication can make or break a brand's image. We also explore the iterative nature of design and the challenges some brands face when trying to refresh their image, featuring case studies from companies like Peloton, Arby's, and The Gap.
Finally, we round out our discussion with intriguing insights into brand perception through the lens of gender perspectives in film and advertising. Compare the successes and failures of movies like "Shallow Hal" and "The Ugly Truth" with less successful remakes and hear how authenticity in brand messaging can steer public perception. As we wrap up, we tease upcoming episodes focusing on search intent and SEO strategies, peppered with lighthearted discussions on current events like Elon Musk's latest innovations. Join us for a thought-provoking and entertaining exploration of the ever-evolving world of marketing and branding.
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Capíttulos
1. Content Quality and Brand Messaging (00:00:00)
2. Failed Marketing Campaigns and Chatbot Catastrophes (00:10:18)
3. Brand Perception and Iterative Design (00:16:29)
4. Search Intent and SEO Strategy (00:26:30)
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