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MyMediaDiary: Marketing Guru, Sandy Barris
Manage episode 153311975 series 1087694
Contenido proporcionado por Kevin Walsh. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Kevin Walsh o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Kevin Walsh interviews Sandy Barris, a longtime marketing expert.
He is the author of 97 Marketing Secrets to Make More Money and the app, Sales Goal On Fire Pro. More information at www.SandyBarris.com
He shares his lifelong journey and lessons, including:
- Writing a book, not to sell but to use as a giant business card of credibility
- How Google's AdWords works, and which words cost the most)
- Creating an App (or hiring the right people to do it for you)
- Marketing a la carte (one-day turnaround for customers who just need booster-shots)
- War stories (successes and failures)
- Election Ads (does negativity work?)
36 episodios
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