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Launching a medical device company leads to some big lessons learned
Manage episode 331795830 series 3310953
Sweating is hard to stop unless you are always wearing deodorant or spend money on Botox. Mathieu Mireault is the co-founder and marketing director at Dermadry. The world's leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis, a medical condition characterized by excessive sweating that affects approximately 1 in 20 people worldwide.
Key moments in this episode
3:00 Figuring out how to start a business when you have no experience
6:00 Knowing your competition's weakness (that can be your strength). Especially in older industries
7:30 Dealing with the microchip shortage.
10:30 Self financing a medical device company through banks and government grants
11:30 Working with Health Canada to be able to sell the devices on the website and through retailers like Costco.
13:00 Finding loopholes that allow you to sell and expand.
16:00 Focusing on organic vs paid Tik Tok content
17:50 What Matt would do differently (setting more realistic goals)
Sign up for Chris' weekly newsletter Cross Commerce here, and connect with him on Twitter and Linkedin.
Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.
35 episodios
Manage episode 331795830 series 3310953
Sweating is hard to stop unless you are always wearing deodorant or spend money on Botox. Mathieu Mireault is the co-founder and marketing director at Dermadry. The world's leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis, a medical condition characterized by excessive sweating that affects approximately 1 in 20 people worldwide.
Key moments in this episode
3:00 Figuring out how to start a business when you have no experience
6:00 Knowing your competition's weakness (that can be your strength). Especially in older industries
7:30 Dealing with the microchip shortage.
10:30 Self financing a medical device company through banks and government grants
11:30 Working with Health Canada to be able to sell the devices on the website and through retailers like Costco.
13:00 Finding loopholes that allow you to sell and expand.
16:00 Focusing on organic vs paid Tik Tok content
17:50 What Matt would do differently (setting more realistic goals)
Sign up for Chris' weekly newsletter Cross Commerce here, and connect with him on Twitter and Linkedin.
Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.
35 episodios
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