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Contenido proporcionado por Steven Pope. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Steven Pope o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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How To Fix Negative 1 Star Reviews On Amazon in 2024
Manage episode 430853009 series 2807143
Contenido proporcionado por Steven Pope. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Steven Pope o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this video, we discuss the common challenges faced by Amazon sellers, focusing on handling negative reviews, optimizing product images, and effective pricing strategies. Learn how to improve your CTR with strategic image changes, and discover actionable tips to increase your sales through competitive pricing and temporary promotions. Here's what you can do to manage product reviews and enhance your listings for better visibility and customer trust.
Brand Manager Takeaways:
Had a great 1-on-1 with Steven Pope last week!
He is a really cool person to talk to in person!
He gave me very good specific advice on how to improve the click-through rate (CTR) of images for a pet toy.
One of the ASINs of the same client had a bad review, which caused a drop in sales and overall performance. Since this ASIN doesn't have many reviews, the negative review stands out clearly. Steven suggested that I ask the client to have a couple of friends purchase the product and write reviews. Although Steven advised that this is against the TOS, we could suggest it to the client and make it clear that it should be done subtly and only once, just to balance out the star ratings
We also discussed pricing. The price of this product is higher than that of other competitors and requires a boost in sales velocity. Steven suggested lowering the price significantly, to the point of discomfort. 'Sales get more sales,' as the saying goes!
I had a good time talking to Steven and look forward to receiving more feedback and knowledge from him.
#AmazonSelling #AmazonSEO #AmazonReviews #AmazonTips #AmazonNegativeReviews
→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG
-----------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction and Customer Complaint
00:25 - Handling Negative Reviews
01:03 - New CTR Images and Product Presentation
01:39 - Pricing Strategy for Increasing Sales
02:11 - Further Image Enhancements and Keyword Suggestions
1435 episodios
Compartir
Manage episode 430853009 series 2807143
Contenido proporcionado por Steven Pope. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Steven Pope o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this video, we discuss the common challenges faced by Amazon sellers, focusing on handling negative reviews, optimizing product images, and effective pricing strategies. Learn how to improve your CTR with strategic image changes, and discover actionable tips to increase your sales through competitive pricing and temporary promotions. Here's what you can do to manage product reviews and enhance your listings for better visibility and customer trust.
Brand Manager Takeaways:
Had a great 1-on-1 with Steven Pope last week!
He is a really cool person to talk to in person!
He gave me very good specific advice on how to improve the click-through rate (CTR) of images for a pet toy.
One of the ASINs of the same client had a bad review, which caused a drop in sales and overall performance. Since this ASIN doesn't have many reviews, the negative review stands out clearly. Steven suggested that I ask the client to have a couple of friends purchase the product and write reviews. Although Steven advised that this is against the TOS, we could suggest it to the client and make it clear that it should be done subtly and only once, just to balance out the star ratings
We also discussed pricing. The price of this product is higher than that of other competitors and requires a boost in sales velocity. Steven suggested lowering the price significantly, to the point of discomfort. 'Sales get more sales,' as the saying goes!
I had a good time talking to Steven and look forward to receiving more feedback and knowledge from him.
#AmazonSelling #AmazonSEO #AmazonReviews #AmazonTips #AmazonNegativeReviews
→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG
-----------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction and Customer Complaint
00:25 - Handling Negative Reviews
01:03 - New CTR Images and Product Presentation
01:39 - Pricing Strategy for Increasing Sales
02:11 - Further Image Enhancements and Keyword Suggestions
1435 episodios
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Similar a My Amazon Guy
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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