#58 - The Nexus of Research, Marketing and Entrepreneurship

MRX Lab

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3M ago 20:21

MP3•Episodio en casa

Where exactly does the overlap between research, marketing, past, present and future lie? In this epiosde, Hannah Pira from the Memu Open Research Campus, joins us to discuss her journey from marketing entrepreneur to researcher - what she's learnt along the way, and how to foster more open collaboration.

In a wide-ranging discussion, we explore the fundamental role of marketing in management and alternative ways strategic communications can contribute to a more sustainable society. We also highlight similarities between entrepreneurs, researchers and marketers, plus the innovative approach to knowledge creation that Memu Open Campus is built on.

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Presented by: Chris Martin, CMO @ FlexMR

Featuring: Hannah Pira, Researcher @ Memu Open Research Campus

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